The discerning eye that produced the designer’s documentary of choice, Helvetica, screened his new feature Objectified at SXSW last week. This time around, filmmaker Gary Hustwit has zoomed his lens out to capture designers as a group, or perhaps a separate species.
If there are designers where you live, you might have to queue Objectified up on your DVD automated mailing list. Helvetica was a huge success critically, and especially with it’s core typogra-snob constituency. Expectations are high for Hustwit’s new endeavor. If you’re not quite sure what to expect, I’ll crudely compare this film to what I would assume the Discovery Channel’s “How It’s Made” would be — if a TV show could fly away on really fancy cocaine. Form, function, and the people who apply great design to our otherwise drab lives will be celebrated. I recommend that you get over your fear of documentaries soon and get tickets to your local art house theater. If you blink, a rabid designer will steal your seat.
Screenings are scheduled throughout North America into June. Click here for your chance to see it.
By Marc Hobelman